Search Engine Marketing: Branding Through Paid Placement On Demand Gary Stein, Senior Analyst, JupiterResearch     This Webinar Sponsored by: Search engine marketing (SEM) tactics are proving to be especially good for direct marketing. Stakeholders are hopeful, but unsure, about SEM's potential for completing brand-building tasks. In this webinar, JupiterResearch Senior Analyst Gary Stein looks at the growing use of SEM to build brand awareness, and which strategies advertisers are finding most successful. Attend this Webinar and learn: • How many advertisers are using SEM for brand building? • Which types of brand-building tasks is SEM good for? • How must advertisers tune their interactive strategies to make branding viable through SEM tactics? About iProspect: Founded in 1996, iProspect is the "Original Search Engine Marketing Firm" and Inc. Magazine's 5th fastest growing advertising & marketing company in 2003. We deliver services that help maximize your online marketing return on investment. We work with you to understand your marketing goals, identify the challenges in achieving those goals, establish metrics for measuring success in exceeding those goals, and implement a highly-customized search engine marketing program developed around your specific business model and website needs. To do so we offer services in the following areas: natural search engine optimization, paid inclusion and pay-per-click management, web analytics, and website conversion enhancement. We work with many of the world's largest and most recognized brands, generating the industry's most impressive results for many of the world's most sophisticated marketers. Visit iProspect Search Engine Marketing to learn more. For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404