Automated Bid Management: Tools for Search Marketers On Demand Gary Stein, Senior Analyst, JupiterResearch     This Webinar Sponsored by: The vast universe of keyword possibilities and today's competitive pay-per-click (PPC) environment make it necessary for most large marketers to utilize a tool, or the services of a search engine marketing firm who uses a tool, rather than manual management to generate superior ROI. JupiterResearch Senior Analyst Gary Stein will highlight the differences between rules-based and global optimizing objective-based tools and provide an overview of the bid management tool marketplace. This Webinar will help you to understand the different approaches to automating bid management and help you make a determination about which solution type best fits your needs and your strategy. About iProspect: Founded in 1996, iProspect is the "Original Search Engine Marketing Firm" and Inc. Magazine's 5th fastest growing advertising & marketing company in 2003. We deliver services that help maximize your online marketing return on investment. We work with you to understand your marketing goals, identify the challenges in achieving those goals, establish metrics for measuring success in exceeding those goals, and implement a highly-customized search engine marketing program developed around your specific business model and website needs. To do so we offer services in the following areas: natural search engine optimization, paid inclusion and pay-per-click management, web analytics, and website conversion enhancement. We work with many of the world's largest and most recognized brands, generating the industry's most impressive results for many of the world's most sophisticated marketers. Visit iProspect Search Engine Marketing to learn more. For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404