Measuring Search Success On Demand Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise This Webinar Sponsored by: How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your Web site or make the ultimate jump and "close the Loop" by measuring sales conversions and ROI. However, the analysis often falls short by not reporting on resultant activity through the Web site, effectiveness of paid versus natural keyword click- throughs and downstream conversion completion. This Webinar explores ways to measure success and what statistics you should really care about. Attend this Jupitermedia Webinar and hear what Chris Sherman, Associate Editor of Search Engine Watch and President of Searchwise has to say about ways that you should measure your success. About iProspect: Founded in 1996, iProspect is the "Original Search Engine Marketing Firm" and Inc. Magazine's 5th fastest growing advertising & marketing company in 2003. We deliver services that help maximize your online marketing return on investment. We work with you to understand your marketing goals, identify the challenges in achieving those goals, establish metrics for measuring success in exceeding those goals, and implement a highly-customized search engine marketing program developed around your specific business model and website needs. To do so we offer services in the following areas: natural search engine optimization, paid inclusion and pay-per-click management, web analytics, and website conversion enhancement. We work with many of the world's largest and most recognized brands, generating the industry's most impressive results for many of the world's most sophisticated marketers. Visit iProspect Search Engine Marketing to learn more. About Chris Sherman Chris Sherman is President of Searchwise, a Boulder Colorado based Web consulting firm, and Associate Editor of Search Engine Watch. He is a frequent contributor to Information Today, Online, EContent and other information industry journals, and his published work includes the forthcoming Google Power: Unleash the Full Potential of Google, The McGraw-Hill CD ROM Handbook, and The Invisible Web, co-authored with Gary Price. Chris has more than 20 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM and multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. His clients have included International Data Corporation, Andersen Consulting, Motorola, Levi-Strauss, Porsche, United Technologies, and the Scripps Clinic. Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404