Balancing Paid & Organic Search Listings February 1, 2005 2:00pm EST, 11:00am PST Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise This Webinar Sponsored by: If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong - what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there is no need to worry about the free results. Wrong again. Why not gain free traffic if you're relevant? This Jupiter Webinar explores why and how you need to achieve a balance between free and paid campaigns. Attend this Webinar and learn: Why it's important -- and profitable -- to have top listings in both paid and free results. The different strategies for optimizing paid vs. free listings. How to find a balance between providing searchers with information and a sales pitch. About iProspect: Founded in 1996, iProspect is the Original¨ Search Engine Marketing Firm and Inc. Magazine's 5th fastest growing advertising & marketing company in 2003. We deliver services that help maximize your online marketing return on investment. We work with you to understand your marketing goals, identify the challenges in achieving those goals, establish metrics for measuring success in exceeding those goals, and implement a highly-customized search engine marketing program developed around your specific business model and website needs. To do so we offer services in the following areas: natural search engine optimization, paid inclusion and pay-per-click management, web analytics, and website conversion enhancement. We work with many of the world's largest and most recognized brands, generating the industry's most impressive results for many of the world's most sophisticated marketers. Visit iProspect Search Engine Marketing to learn more. About Chris Sherman Chris Sherman is President of Searchwise, a Boulder Colorado based Web consulting firm, and Associate Editor of Search Engine Watch. He is a frequent contributor to Information Today, Online, EContent and other information industry journals, and his published work includes the forthcoming Google Power: Unleash the Full Potential of Google, The McGraw-Hill CD ROM Handbook, and The Invisible Web, co-authored with Gary Price. Chris has more than 20 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM and multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. His clients have included International Data Corporation, Andersen Consulting, Motorola, Levi-Strauss, Porsche, United Technologies, and the Scripps Clinic. Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404