Measuring Conversion: Benchmarking Retail Effectiveness January 6, 2005 2:00pm EST, 11:00am PST Patti Freeman Evans, Analyst, JupiterResearch Eric Peterson, Analyst, JupiterResearch This Webinar Sponsored by: Overall, site conversion rate is one of the most commonly used Web site metrics among retailers that responded to a JupiterResearch executive survey. However, the inconsistency with which retailers measure it is confusing and inhibits intelligent benchmarking. Attend this Jupiter Webinar and learn: How are retailers calculating general site conversion rates? What is the appropriate method for retailers to standardize overall conversion rate measurement across the industry? How can retailers use Web site metrics to improve conversion rates? About iProspect: Founded in 1996, iProspect is the Original¨ Search Engine Marketing Firm and Inc. Magazine's 5th fastest growing advertising & marketing company in 2003. We deliver services that help maximize your online marketing return on investment. We work with you to understand your marketing goals, identify the challenges in achieving those goals, establish metrics for measuring success in exceeding those goals, and implement a highly-customized search engine marketing program developed around your specific business model and website needs. To do so we offer services in the following areas: natural search engine optimization, paid inclusion and pay-per-click management, web analytics, and website conversion enhancement. We work with many of the world's largest and most recognized brands, generating the industry's most impressive results for many of the world's most sophisticated marketers. Visit iProspect Search Engine Marketing to learn more. For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404