Speakers:
Patti Freeman Evans, Analyst, JupiterResearch
Eric T. Peterson, Analyst, JupiterResearch
View This Webinar!
Overall, site conversion rate is one of the most commonly used Web site metrics among retailers that responded to a JupiterResearch executive survey. However, the inconsistency with which retailers measure it is confusing and inhibits intelligent benchmarking.
Attend this Webinar and learn:
How are retailers calculating general site conversion rates?
What is the appropriate method for retailers to standardize overall conversion rate measurement across the industry?
How can retailers use Web site metrics to improve conversion rates?
View This Webinar!
For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404
|
