Speakers:
Gary Stein, Senior Analyst, JupiterResearch
Patti Freeman Evans, Analyst, JupiterResearch
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The growth of pay-for-performance search engine marketing represents the first real opportunity to deploy fully developed contextual advertising campaigns. To capture this opportunity, retailers must focus on both finding the real shoppers among the crowd and converting searchers to shoppers.
Attend this Webinar and learn:
How often consumers are using search engines and directories to find products
The types of search terms buyers use to search for products
The average conversion rates for retail site visits
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For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404
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