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Lydia Loizides, Senior Analyst, Jupiter Research

As online retailers become more comfortable with their own ability to handle the fundamentals of running a retail Web site, they become increasingly willing to experiment with advanced merchandise presentation technologies, from zoom to 3D to virtual models to streaming video presentations.

While the competitive marketplace is compelling a growing number of online retailers to consider investments in advanced merchandise presentation technologies, there are any number of pitfalls that can trip up otherwise well conceived plans, including:

• consumer bandwidth limitations
• hidden costs of image rendering
• new process and workflow requirements
• technology costs
• consumer ambivalence

This webinar will offer consumer survey data and insight from Jupiter Research, as well as case studies and examples of online retailers that are early pioneers of advanced merchandise presentation tools.

Attend this Webinar and learn:

• Which forms of advanced merchandise presentation tools are consumers most likely to find valuable
• How should retailers measure the performance of advanced merchandise presentation tools
• The explicit and implicit costs of using advanced merchandise presentation tools
• The benefits retailers can hope to extract from investments in advanced merchandise presentation tools

For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webinarsales@jupitermedia.com or call 508-660-1404