This Webcast Produced for: Measuring Search Success On Demand Chris Sherman, Associate Editor, SearchEngineWatch.com Jay McCarthy, VP, Products & Business Development, WebSideStory How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze your web metrics to see the actual terms people used to reach your Web site or make the ultimate jump and "close the Loop" by measuring sales conversions and ROI. However, the analysis often falls short by not reporting on resultant activity through the Web site, effectiveness of paid versus natural keyword click- throughs and downstream conversion completion. This Webcast explores ways to measure success and what statistics you should really care about. Attend this Jupitermedia Webcast and hear what Chris Sherman, Associate Editor of SearchEngineWatch.com, has to say about ways that you should measure your success. About WebSideStory WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications. Used by over 1000 enterprises worldwide, its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Integrating these digital marketing applications enables marketers to actively manage, monitor and track online marketing efforts. For more information visit www.websidestory.com About Chris Sherman Chris Sherman is President of Searchwise, a Boulder Colorado based Web consulting firm, and Associate Editor of Search Engine Watch. He is a frequent contributor to Information Today, Online, EContent and other information industry journals, and his published work includes the forthcoming Google Power: Unleash the Full Potential of Google, The McGraw-Hill CD ROM Handbook, and The Invisible Web, co-authored with Gary Price. Chris has more than 20 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM and multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. His clients have included International Data Corporation, Andersen Consulting, Motorola, Levi-Strauss, Porsche, United Technologies, and the Scripps Clinic. Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego.