This Webcast Produced for: Internationalization On Demand Eric Peterson, Analyst, JupiterResearch Deirdre Cohen, Vice-President Global Payment Management, Wells Fargo Online Merchant Services Dr. Steve Ho, Senior Partner, Commerce Advisory Group, LLC (formerly a Business Manager, 3M) Web site operators commonly struggle with the decision to translate or localize Web properties. On the surface, the Internet's global reach seems like a strong driver for translation; however, cost and complexity serve to complicate the issue. On this webcast, JupiterResearch examines how much businesses should translate, the business case for localization and translation and how site operators should manage the translation process. Deirdre Cohen and Dr. Steve Ho will discuss the online payment component of internationalization by examining the case of 3M, a customer of Wells Fargo Bank. You will learn how 3M launched a multi-currency online payment processing system, learn what the key decisions to selecting an online payment processor, and learn the difference between accepting foreign credit cards versus accepting foreign currency. Attend this Webcast and learn: • When, how and how much you should translate on your website • How to measure ROI from translations • Common mistakes site operators make in translation projects About Wells Fargo Wells Fargo has a 30-year history in the credit card payments business, particularly with online payments as the first financial services company to process a secure credit card transaction on the Internet in 1995. Today, Wells Fargo is a leader in the payment services industry, with substantial national market share in both credit (10th) and online debit (5th) card processing. As a pioneer in the online payments processing industry Wells Fargo, focuses on new product development. The Wells Fargo Global Payment Gateway® service is a technologically advanced online multi-currency payments processing solution that provides companies an integrated transaction and management system. For U.S. businesses conducting sales in international markets, Wells Fargo provides a solution that reduces the risk and complexity of global expansion. This patent-pending solution also includes advanced risk management services as well as a robust online reporting system. To learn more, please visit http://www.wellsfargosecure.com