This Webcast Produced for: The New Usability Framework: Leverage Technology to Drive Customer Experience Management On Demand Eric T. Peterson, Analyst, JupiterResearch Jeff Schueler, President, Usability Sciences Corporation Companies consistently list Web site usability as a top concern, but they often fail to establish a rigorous and repeatable program for systematically diagnosing and correcting usability problems. According to a recent JupiterResearch report, less than one-half of companies are measuring customer satisfaction to diagnose site usability issues, but 69 percent of those employing this strategy cite it as being effective. Usability problems exist without regard to company size, so no matter how large or small your organization is, site operators need to be focused on testing and improving site usability. Eric T. Peterson, JupiterResearch analyst, will discuss how to leverage tools for measuring traffic, customer satisfaction, and visitor intent with tools for marketing optimization, allowing site operators to build frameworks for usability success. Joining Eric will be Jeff Schueler, President of Usability Sciences Corporation, who will highlight how USC deploys a data collection and analysis methodology that carries the Jupiter approach a step deeper and a step closer to the root cause of site problems by focusing on information about visitor success based on intent. Attend this Webcast and learn: Why you need to separately address site design versus site usability. What the key components are of a structured usability testing strategy. Which commonly used tactics are most effective in measuring site usability. What role A/B testing tools and the measurement of customer satisfaction play in usability testing. About Usability Sciences Corporation Usability Sciences Corporation provides a full range of lab-based usability testing services and online user experience technologies. This service portfolio links usability to business performance, as well as to task or scenario completion. Our Attitudinal Analytics service, powered by WebIQ technology, lies at the core of this performance-linked usability strategy. It allows a site to measure the impact of site design changes through integrated attitudinal, behavioral, and business metrics. Our custom-built analysis tools allow us to "pull" actionable insight from the user experience, rather than have reports "push" so-what data out. Usability Sciences Corporation has assisted designers of technologies in gaining insight into the experience of their users through every popular technology since 1988. For more information visit www.usabilitysciences.com