This Webcast Produced for: Emerging Trends and Changes in Managing the Customer Experience On Demand Eric T. Peterson, Analyst, JupiterResearch Jennifer O'dea, Web Site Design & Usability, GE Consumer & Industrial Devashish Saxena, Manager, SC Internet Marketing Services, Texas Instruments JupiterResearch keeps a close eye on usability best practices, watching for emerging trends and changes in how sites monitor and plan for good customer experience. Join Eric T. Peterson, JupiterResearch analyst, and learn more about how usability research can influence your web site and how the use of personas and goal-oriented architecture can improve your overall site design including: • Usability best practices for site and commerce search • How the use of personas can refine your usability planning and testing • How to best leverage your web analytics application to measure "usability" In addition, user experience executives from Fortune 500 companies will share their user experience methodologies and best practices with the audience. About Usability Sciences Corporation Usability Sciences Corporation provides a full range of lab-based usability testing services and online user experience technologies. This service portfolio links usability to business performance, as well as to task or scenario completion. Our Attitudinal Analytics service, powered by WebIQ technology, lies at the core of this performance-linked usability strategy. It allows a site to measure the impact of site design changes through integrated attitudinal, behavioral, and business metrics. Our custom-built analysis tools allow us to "pull" actionable insight from the user experience, rather than have reports "push" so-what data out. Usability Sciences Corporation has assisted designers of technologies in gaining insight into the experience of their users through every popular technology since 1988. For more information visit www.usabilitysciences.com