Speakers:
Eric T. Peterson, Analyst, JupiterResearch
Paula Vanderburg, Director Internet Marketing, La Quinta Corporation
Amy Belanger, Web Creative Manager, Kohl's Department Stores

How should usability methods be incorporated into one's ongoing Web site and Web-based application development? JupiterResearch conducted multiple interviews gauging how well-run businesses conduct usability testing and measure usability online and has identified a handful of very encouraging trends. Analyst Eric T. Peterson reviews those findings, and provides some best practices for usability testing that your organization should employ. This Webcast will also offer case studies sharing how La Quinta Corporation and Kohl's Department Stores have deployed usability testing and benefited from it.

Attend this Webcast and learn:

• How companies implement usability testing into their regular site development process.
• What emerging technologies are able to help you measure and improve continuously the overall customer experience online.
• "Best practices" for bringing usability testing into your own environment.

About Usability Sciences Corporation

Usability Sciences Corporation provides a full range of lab-based testing services and online user experience technologies. This service portfolio links usability to business performance, as well as to task or scenario completion. Our Attitudinal Analytics service, powered by WebIQ technology, lies at the core of this performance-linked usability strategy. It allows a site to measure the impact of site design changes through integrated attitudinal, behavioral, and business metrics. Our custom-built analysis tools allow us to "pull" actionable insight from the user experience, rather than have reports "push" so-what data out. Usability Sciences Corporation has assisted designers of technologies in gaining insight into the experience of their users through every popular technology since 1988. For more information visit www.usabilitysciences.com