This Webcast Produced for: The Web-to-Store Factor: Turning Online Browsers Into In-Store Shoppers On Demand Chris Sherman, Associate Editor, SearchEngineWatch.com Brian Hand, CEO, ShopLocal LLC While seven in 10 adults are online today, e-commerce still represents only four percent of retail sales. However, many retailers still think of the Web in terms of e-commerce. What about the estimated 84 million "Web-to-store" shoppers, that is, those who research online but prefer to buy at a local store? These shoppers are comfortable using not only general-purpose search engines but increasingly are turning to vertical local and shopping search services. They're smart, sophisticated shoppers who know what they want and are ready to buy. This Webcast covers recent research into the demographics and online behavior of shoppers who use the Internet to research their purchases, outlining the trends propelling the increasing importance of the Internet in the shopping process. Along with best practices regarding how retailers can turn online browsers into in-store shoppers, this Webcast will share findings from the recently published Mid-term 2005 Web-to-Store Benchmark Survey. Attend this Webcast and learn: The influence your online presence has on offline sales. How Internet research is replacing traditional marketing strategies in regards to local shopping. How to take advantage of the so-called "Web-to-store shopping halo." About ShopLocal ShopLocal LLC is the leading provider of Web-to-store services for retailers and other local businesses. ShopLocal.com helps retailers connect with 84 million consumers who use the Internet each year to research what they want to buy before they go to the store. (Source: 2005 Web-to-Store Benchmark Survey, The Dieringer Group.) Retailers use ShopLocal to take advantage of the convenience and efficiency of the Internet to distribute sales and promotional content through their own Web sites, offering a localized experience for their customers through ShopLocal's SmartCircular and Smart Catalog services. The ShopLocal Network, consisting of ShopLocal.com and more than 200 leading media, search and shopping Web sites, provides retailers with access to a dynamic, geographically-based marketplace of ready-to-buy shoppers looking to purchase items at a store near them. Retailers benefit from ShopLocal's DataPoint services, the most complete Web-to-store tracking information available, providing retailers with the understanding necessary to make each Web-to-store effort more successful. Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI), are partners in ShopLocal. For more information visit www.shoplocal.com About Chris Sherman Chris Sherman is President of Searchwise, a Boulder Colorado based Web consulting firm, and Associate Editor of Search Engine Watch. He is a frequent contributor to Information Today, Online, EContent and other information industry journals, and his published work includes the forthcoming Google Power: Unleash the Full Potential of Google, The McGraw-Hill CD ROM Handbook, and The Invisible Web, co-authored with Gary Price. Chris has more than 20 years of experience in developing multimedia and Internet applications. Early in his career, he worked on prototypes of many products and concepts that are now commonplace, such as CD ROM and multimedia technologies and interactive cable television. Later, he was Vice President of Technology for a global management consulting firm based in Amsterdam. His clients have included International Data Corporation, Andersen Consulting, Motorola, Levi-Strauss, Porsche, United Technologies, and the Scripps Clinic. Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego.