This Webcast Produced for:
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Online Customer Acquisition: Best Practices for Connecting Your Brand with Buyers and Ensuring Maximum ROI
On Demand
David Daniels, Research Director, JupiterResearch
Gary Stein, Senior Analyst, JupiterResearch
Jere Doyle, President & CEO, Prospectiv
Are you looking to find more customers who are interested in your brand and products? Are you faced with increased accountability while your target customers have become difficult to reach over traditional channels and demand greater control and market relevancy? Do you want to make sure your customers convert?
Attend this Webcast and hear from our distinguished panel of experts as they present innovative new approaches to online customer acquisition where consumers request to be marketed to and marketers pay only for the qualified leads they acquire. These strategies will help you expand your house files, build direct, long-term, profitable customer relationships, and ultimately increase revenue and profit. You'll also discover how a leading marketer is driving higher conversions and sales through online customer acquisition campaigns.
You'll learn:
- Why you should consider acquisition opportunities outside of your web registration form to build your customer file and to what extent third party registration out-performs web site registration.
- What you need to know when considering incentivized and non-incentivized customer acquisition web properties.
- How you can precisely target millions of consumers who are interested in your brand and products over multiple online channels including email, co-registration, polls and ad networks and pay only for qualified leads.
- Case study of how a leading marketer is using online customer acquisition to drive higher conversions and sales.
About Prospectiv:
Prospectiv provides industry-leading online customer acquisition, email marketing and data analytics solutions to leading consumer brand marketers. The company's solutions enable the world's best brands to find and build profitable relationships with the right customers through multiple online channels, proprietary optimization technology, and comprehensive data validation. Prospectiv generates more than 50 million pre-qualified responses per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Dell, Blockbuster and Schering-Plough. Founded in 1999, Prospectiv is privately-held and is based in Woburn, Ma. Please visit http://www.prospectiv.com for more information.
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