Speakers:
Ranga Bodla, Senior Product Marketing Manager, Pilot Software
Jim Sterne, Author, Speaker & Consultant, Target Marketing

Description:
We started by trying to understand server log analysis reports. We then evolved to Web analytics: tracking usability and conversion rates. All of it was interesting, but only some of it was useful. While it helped us understand our score at the end of day, it didn't help us understand how we got there.

But today, to be successful, companies need more than just mounds of historical data and reports; they need a proactive way to ensure that Web initiatives are helping meet goals and objectives.

Combining technology - including dashboards, scorecards and interactive strategy plans - with domain expertise, Web channel performance management is a new approach that goes beyond reporting and analytics by answering forward-looking business questions such as "Are we working on the right projects to achieve our goals?"

If any of these describe you then you won't want to miss this Webcast:

• You are tired of managing through heaps of "rear-view" data and reports
• You want to motivate your team by communicating how their daily activities contribute to achieving goals and objectives
• You need an automated solution to align strategic objectives, operational milestones and tactical metrics to meet your specific business goals

About Pilot Software:

Leveraging lessons learned from 100+ deployments of its award-winning technology, Pilot HitList is the industry's first packaged, yet customizable, Web channel performance management product that includes dashboard, analysis & reporting, and modeling & integration capabilities all in one convenient package. When combined with Pilot's extensive Web channel expertise, Pilot's Web channel performance management solution takes Web initiatives to the next level by allowing sales, marketing, and service organizations to align online activities with strategy. For organizations seeking a proven, packaged Web channel performance management product with just enough flexibility to address their unique needs, Pilot HitList delivers. Customers include The Boeing Company, Cheapflights.com, Illinois State Board of Education, Pacific Life Insurance and Trilegiant Corporation. More information about Pilot HitList can be found at www.pilotsoftware.com/hitlist.