This Webcast Produced for:
|
 |
Valuing Web Page Real Estate
November 14, 2005 2:00pm EST, 11:00am PST
Patti Freeman Evans, Analyst, JupiterResearch
Eric T. Peterson, Analyst, JupiterResearch
Retailers have long understood and measured the effectiveness of their physical square footage and their print catalog pages. This practice is very beneficial for understanding how to best monetize a Web site as well.
In this Webcast, analysts Patti Freeman Evans and Eric Peterson will showcase recent research conducted by JupiterResearch that establishes a framework for valuing links, pages and paths within your Web site.
Attend this Webcast and learn:
- Insights from the offline catalogue and retail world that can be leveraged to assign value to Web site pages and elements.
- Key factors behind Web site value and their impact.
- Best practices to use to evaluate and optimize Web site pages and elements for faster ROI.
About Omniture, Inc.
Omniture, Inc., is the pioneer of next-generation web analytics technology and the developer of the market-leading enterprise-grade web analytics solution, SiteCatalyst. Designed specifically for both in-depth analysis and ease-of-use, SiteCatalyst is used throughout organizations to understand visitor activity, identify specific points of changes and drive business decisions that increase site success. Omniture assures the success of its customers with custom reporting, dedicated account specialists and extensive training/best practice programs. This unique commitment to responding to customer needs in developing advanced solutions for online marketing intelligence has resulted in an impressive customer list and the highest client retention in the industry.
|