Speakers:
Eric T. Peterson, Analyst, JupiterResearch
C. Decker Marquis, Marketing Manager, Sane Solutions
Akin Arikan, Senior Product Manager, Sane Solutions

The growth of the Web analytics marketplace and increase in depth and breadth of offerings from analytics vendors is both solving and creating problems for the end-user; more data is not always better.

While it is possible to capture a vast amount of Web analytics data, what do the users really need to track the business and take action? Eric T. Peterson, Site Operations and Technology analyst for JupiterResearch, presents strategies for developing key performance indicators and using these KPIs to simplify the day-to-day metric reporting for any online business. Leading Web analytics vendor, Sane Solutions (NetTracker), will also present best practices for Web site measurement and examples gathered from users of their NetTracker Web analytics solutions.

Attend this Webcast and learn:

• Trends in sharing information across an organization
• Techniques to drive the usage of Web analytics data
• How to determine what information to track based upon your business objectives
• Best practices for Web site measurement

About NetTracker

NetTracker matches the demands of every user in every enterprise.

Use NetTracker's flexible reporting to investigate details behind any metrics reported, or customize reports to extract specific data. Because NetTracker stores Web data in a database, custom reporting and investigation into individual visitor clickstreams can be instantaneously performed by end users, without waiting for IT or a vendor to reprocess any Web data.

NetTracker is an open hub for extending Web analysis. Load third-party data into NetTracker, or extract Web data from NetTracker's built-in data warehouse to load into any third-party intelligence solution.

Every NetTracker license includes the most flexible Web data collection options available on the market; choose page tagging, log file analysis, or the market's first unique, powerful hybrid of both.

NetTracker supports more operating systems, relational database preferences, content management systems, Web analytics users, and Web site traffic than any competing solution. And, NetTracker suits any budget. To learn more visit http://www.sane.com