This Webcast Produced for: Optimizing Self-Service Search: Zeroing In on Usability Flaws On Demand David Daniels, Research Director, JupiterResearch Mark Woollen, Vice President, Products, InQuira, Inc. According to a recent JupiterResearch consumer survey, 90% of consumers who have made an online purchase in the past six months said they used site search to access self-service content. And companies benefiting from site search have told JupiterResearch that visitors using search are converting orders at an increased rate, with some retailers reporting a 50% improvement in aver order value. However, the usability of online self-service continues to challenge consumers. Many consumers find self-service inefficient, with higher dissatisfaction with the efficiency of the search tool rather than the features of the search. Attend this Webcast and hear from David Daniels, Research Director at JupiterResearch, as he discusses: • Which consumers are most likely to embrace self-service search tools. • Which site search usability issues are most troublesome to consumers. • Tactics and best practices to improve self-service search usability. Joining David is Mark Woollen, InQuira's Vice President of Products, who shares best practice examples from Fortune 1000 companies that have achieved measurable success with search self-service by understanding and responding to customer needs through intelligent search interactions. About InQuira InQuira is the leader in the development of Intelligent Search applications for improving the quality of personalized customer interactions through websites and through contact centers. Powered by a patented semantic processing engine capable of understanding search requests for the customer's intent, InQuira's Intelligent Search applications enable an automated yet personalized dialogue between company and customer. Marketers leverage InQuira Intelligent Search applications to deliver personalized needs-based marketing messages; support executives implement Intelligent Search applications to improve customer use of online self-service; and, contact center agents use InQuira Intelligent Search products to more effectively answer customer service requests, boosting productivity and reducing costs. The InQuira 7 Intelligent Search platform includes applications for interactive marketing and customer service, for both websites and contact centers. InQuira's blue chip customers include Fidelity Investments, Bank of America, Honda, Yahoo!, PayPal, Mentor Graphics, GE and many others. To learn more, visit www.inquira.com.