This Webcast Produced for: Search Marketing Best Practices February 24, 2005 2:00pm EST, 11:00am PST Nate Elliott, Analyst, JupiterResearch Bob MacDonald, Chief Marketing Officer, InQuira As search engine marketing (SEM) becomes increasingly complex and advertisers' return on investment decreases, marketers must cultivate sophistication to remain successful. Currently, only one-quarter of search marketers use sophisticated SEM tactics. Nate Elliott, JupiterResearch Online Search analyst, will review and segment JupiterResearch's latest SEM survey. By describing the characteristics and behaviors of sophisticated search marketers, he will help other search marketers become increasingly efficient. Bob Macdonald, Chief Marketing Officer for InQuira, will explore some of the shortcomings of SEM, and how innovative marketers can use intelligent search technology to increase post-click conversion rates and boost returns on their SEM investments. He will demonstrate how interacting with customers through intelligent search yields unparalleled insight into customer intent, and how that intelligence enable marketers to personalize the marketing effort to each individual website visitor. Attend this Webcast and learn: • Which characteristics define sophisticated search marketers? • Which advertiser categories are most likely to produce sophisticates? • What can unsophisticated search marketers learn from sophisticated search marketers? About InQuira InQuira is the leader in the development of Intelligent Search applications for improving the quality of personalized customer interactions through websites and through contact centers. Powered by a patented semantic processing engine capable of understanding search requests for the customer's intent, InQuira's Intelligent Search applications enable an automated yet personalized dialogue between company and customer. Marketers leverage InQuira Intelligent Search applications to deliver personalized needs-based marketing messages; support executives implement Intelligent Search applications to improve customer use of online self-service; and, contact center agents use InQuira Intelligent Search products to more effectively answer customer service requests, boosting productivity and reducing costs. The InQuira 7 Intelligent Search platform includes applications for interactive marketing and customer service, for both websites and contact centers. InQuira's blue chip customers include Fidelity Investments, Bank of America, Honda, Yahoo!, PayPal, Mentor Graphics, GE and many others. To learn more, visit www.inquira.com.